joana santos

website concept

01. project overview

Working on the Joana Santos Luxury Bed Sheets website was an exciting creative endeavor. The goal was to design a minimalist and sophisticated online store that does more than just sell high-quality bed sheets—it evokes a sense of comfort and ambiance. I focused on using high-quality images with a moody, contrasted ambiance to highlight the natural tones and artisanal quality of the products. By selecting the elegant Cinzel font and carefully balancing font sizes, spacing, and images, I created a well-organized and visually appealing layout. The strategic use of white space brought an airy, refined touch to the site, enhancing the overall luxurious shopping experience.

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02. project key points

A smartphone on a stone showcasing a mobile version website

Moody and contrasted visual style

I wanted the website to exude luxury and comfort, so I used high-quality images with a moody, contrasted ambiance. This not only showcases the natural tones of the bed sheets but also reflects their artisanal craftsmanship, creating an inviting and cozy atmosphere for visitors.

User-centric Design

My approach was to keep the user at the center of the design process. The minimalist layout makes it easy for customers to find and appreciate the products, while the ambient imagery and elegant design elements create an emotional connection that makes shopping a delightful experience

Refinement Through White Space

White space was a key design element in this project. By incorporating it strategically, I introduced a sense of lightness and refinement throughout the site. This not only enhanced the user experience but also reinforced the high-end, luxurious nature of the brand.

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Dreaming of a beautiful, user-friendly website but unsure where to start?

‍You're not alone, and were here to help! As someone who deeply understands the Yoga and Pilates industry, I know how overwhelming it can be to embark on a web design project, especially if you're uncertain about what you need. That’s why I’m offering a free 30-minute consultation to discuss your ideas and needs in a friendly, no-pressure environment.

During our chat, we will:
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• Explore Your Vision and Goals: Understand what you want to achieve with your website and how it can support your business.

• Discuss Your Brand: Identify how to reflect your unique brand and passion for wellness online.

• Answer Your Questions: Provide clear and helpful answers to any queries you have about the web design process.

• Offer Expert Advice: Share insights on how to make your website stand out, attract clients, and convert visitors into loyal customers.No prior web design knowledge is needed. My goal is to make this process as simple and enjoyable as possible for you. Together, we’ll create a plan tailored to your unique business needs, setting you up for online success and helping you attract more clients to your yoga or Pilates practice.

Ready to get started? Schedule your free video meeting today and take the first step towards a stunning, high-converting website.

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